Alimentation Couche Tard Plans To Maintain Getgos Food First Approach

Alimentation Couche-Tard to Acquire GetGo Café Market Stores

Plans to Maintain GetGo's Food-First Approach

Giant Eagle and Couche-Tard to Partner on myPerks Loyalty Program

Alimentation Couche-Tard has announced plans to acquire GetGo Café Market stores from Giant Eagle. This move will allow Couche-Tard to expand its presence in the convenience store market and build on the success of the GetGo brand.

As part of the transaction, Couche-Tard and Giant Eagle have agreed to maintain and partner together on Giant Eagle's popular myPerks loyalty program.

Benefits of the Acquisition

• Expands Couche-Tard's presence in the convenience store market
• Builds on the success of the GetGo brand
• Maintains and partners on Giant Eagle's popular myPerks loyalty program

Couche-Tard is a global leader in the convenience and mobility industry, with over 14,000 stores in 26 countries and territories. Giant Eagle is a leading supermarket chain with over 400 stores in Pennsylvania, Ohio, West Virginia, and Maryland.

The acquisition is expected to close in the fourth quarter of 2023, subject to regulatory approval.

GetGo's Food-First Approach

GetGo is known for its food-first approach, offering a wide variety of fresh and prepared food options. This includes made-to-order sandwiches, salads, wraps, and pizzas, as well as a wide selection of grab-and-go items.

Couche-Tard plans to maintain GetGo's food-first approach after the acquisition. This will be a key differentiator for GetGo in the competitive convenience store market.

myPerks Loyalty Program

Giant Eagle's myPerks loyalty program is one of the most popular in the industry. Members earn points on every purchase, which can be redeemed for discounts on gas, groceries, and other items.

Couche-Tard and Giant Eagle have agreed to maintain and partner together on the myPerks program. This will allow GetGo customers to continue to earn and redeem points on their purchases.

Transaction Details

The transaction between Couche-Tard and Giant Eagle is expected to close in the fourth quarter of 2023, subject to regulatory approval.

Financial terms of the deal were not disclosed.

Sources

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